Despite years of globalisation, there are very few real global brands. With a great variation in people and culture across the globe, products and branding need to be adapted to suit localalities without compromising the integrity of the global brand. Are huge spendings in marketing the only answer? Criticaleye talks to European Managing Director of LastMinute.com, Simon Thompson about these issues in this article which follows a 2008 Discussion Group on the matter.
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Greenhouse gases and rising global temperatures are the most urgent issues facing humanity today; that’s why achieving Net Zero has never been so important. In this report, Criticaleye Partner Salesfor...
The world is hungry for a new kind of leadership. Amid the challenges of 2020, two truths became evident. More companies than ever have embraced the axiom that every business is a technology business, and they’ve ...
As long as your customer experience is better than that of your competitors by three percent at any key touch point or moment of truth, that should be enough to give you a more dominant market share. This insight from C...
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