Successful companies talk increasingly about innovation being critical to growth and even survival. The same companies say innovation is not just a fad, but also an intrinsic way of doing business, which goes beyond ‘invention’. However, 60 per cent of corporate leaders are not confident about their ability to deliver innovation. In this checklist for Criticaleye, Oracle’s Chris Baker offers his top tips for fostering innovation in a downturning economy.

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Events Linked to this Insight
Innovation - understanding what it is and how you do it 19/11/08